Social Mention. Change ), You are commenting using your Twitter account. SoundCloud.

Last month, Aritzia launched a campaign called #FallForUs. I definitely agree with your observations: I think that Aritzia have a great online presence and are keeping their followers interested in the brand through social media. Aritzia uses it’s Instagram account to post photos of items from their new collection, fashion influencers, and people wearing their clothes. To enable Verizon Media and our partners to process your personal data select 'I agree', or select 'Manage settings' for more information and to manage your choices. Since Aritzia’s initial launch into the market, it has seen exponential growth and now operates more than 60 stores across Canada and the United States. My sister works for them in Vancouver. ( Log Out /  A Look Into Aritzia’s Social Media Strategy, https://www.facebook.com/aritzialoves/timeline, http://www.marketingmag.ca/brands/aritzia-uses-social-media-star-power-to-promote-fall-collection-12216, http://www.socialmention.com/search?q=aritzia&t=all&btnG=Search, ARITZIA. Aritzia’s official Facebook page currently has 157,953 likes and 655 visits. Retrieved September 26, 2014, from, Klout | Be Known For What You Love. Find out more about how we use your information in our Privacy Policy and Cookie Policy. Aritzia’s known for selling staple trend pieces so writing blog posts to share information with followers about upcoming trends or tips on how to wear certain clothing pieces would definitely boost their client base/following. Additionally, I think Aritzia should continue to utilize hash tag campaigns in order to drive more user engagement, since Aritzia’s #FallForUs campaign has been very successful, driving more than 4,500 posts from Instagram users.

The company’s in-house brands TNA, Wilfred and Babaton have all been expanded to include their own standalone stores in selected markets — in markets where Aritzia store real estate is constrained, the company has unveiled locations for these brands, according to founder and CEO Brian Hill…

Courtesy photo. It was the Instagram post that spurred countless memes – and made an Aritzia Inc. coat the must-have item of the season. Aritzia is currently engaging with their customers through various social media platforms, including: Facebook, Twitter, Pinterest, Instagram, Company website, Soundcloud, and tumblr. Aritzia likes to keep things simple, sleek, and classic, often using a white background with black thick font to make things stand out. … One of the key objectives they have achieved through social media marketing is creating a heavy online presence and brand recognition. The Vancouver-based retailer started a phased reopening of its 96 stores in May, with the last store reopening in early September. The Aritzia official Twitter handle is personalized to align with Aritzia’s theme among their social media platforms and their online retail store. Brian Hill, courtesy of Aritzia Share. The Hill family started Aritzia inside their 70-year-old department store in Vancouver. One aspect Aritzia focuses on most on their Facebook page are photo albums. I think this is a great audit for Aritzia! Hill saw the opportunity to open a retail store that would target woman between the ages of 15 and 30. Furthermore, by using their social media accounts to connect and engage with consumers, they have essentially created an interactive brand and established a loyal customer following. The keyword “Aritzia” is currently being mentioned on average every 26 seconds and has the following results: 37% Strength – The likelihood your brand is being discussed on social media, 10:1 Sentiment – The ratio of positive statements to negative statements, 53% Passion – The likelihood that people will talk about the brand repeatedly, 31% Reach – Measure of the range of influence, Top 5 Keywords – Aritzia, size, talula, black, Wilfred. Aritzia is active on twitter, averaging 4 tweets a day, totaling 4,656 tweets as of September 20, 2014. Facebook.

Retrieved September 26, 2014, from, ARITZIA (@ARITZIA). Women’s Fashion Boutique | Aritzia. ( Log Out /  Brian has 1 job listed on their profile. Yahoo is part of Verizon Media. Aritzia's flagship at 524 Broadway in Manhattan's Soho. This group of females was a part of the #FallForUs campaign, which featured photographs of each of them in their favourite pieces from the Fall 2014 collection. Change ), Healthy Recipes Designed For Digestive Health.

One of the social media platforms that Aritzia is most active on is Instagram. The company’s mission is to offer “beautifully designed clothes that are on-trend, high quality, and of good value” (Brian Hill, Aritzia CEO).

Aritzia’s Facebook page is also linked to their Twitter, Pinterest, and Instagram accounts. (n.d.). Similar to their Facebook page, Aritzia includes links to their online retail store so customer’s can easily access detailed information about the products advertised in their tweets. She says that it is a completely different culture, and full of potential in the future of fashion.

By implementing a similar theme across all platforms that fits in with their retail stores, Aritzia has maintained consistency in their marketing strategy. You can change your choices at any time by visiting Your Privacy Controls.

Blogs are a very effective medium to share information and entice consumers to learn more about the brand and purchase products. Retrieved September 26, 2014, from, Aritzia. I chose to analyze Vancouver-based retailer Aritzia, because I am a fan of their clothing and I follow them on various social media platforms. One key way Aritzia engages with users over twitter is by retweeting or favouriting tweets of people talking positively about the brand or pictures of consumers wearing their apparel. Aritzia is popping up in New York that formerly housed one of the city’s most famed grocery stores. The latest news on WordPress.com and the WordPress community. Information about your device and internet connection, including your IP address, Browsing and search activity while using Verizon Media websites and apps. Aritzia also uses the Instagram account to post promotional information and host competitions. Check out some key highlights from my audit below and let me know what you think! The content on this website is protected by the copyrights of Retail Insider Media Ltd. or the copyrights of third parties and used by agreement. (n.d.). Based on my research surrounding the Aritzia brand, I found that the retailer is very effective in their social media use, and therefore my recommendations are scarce. ARITZIA’s Brian Hill Talks About Resilience with Diane J. Brisebois. (n.d.). Aritzia also utilizes their Facebook page to promote upcoming sales and new collection releases.

By connecting various social media platforms, it encourages consumers to visit all of the company’s accounts and increases online brand recognition. Klout. Comment By Imran Amed August 25, 2009 04:48 VANCOUVER, Canada — Vancouver may be far away from the traditional centres of the fashion world, but in recent years this laid-back Canadian city has produced two fashion success stories that are taking the North American market by storm. ( Log Out /  Retrieved September 26, 2014, from, Women’s Fashion Boutique | Aritzia.

Fill in your details below or click an icon to log in: You are commenting using your WordPress.com account. Every week, Aritzia chooses a winner who receives a gift card to shop at the store and gets featured on the Instagram page. Aritzia CEO Brian Hill first noticed the young sales associate during a visit to the Robson Street store three years after the company’s founding in 1984. The company creates many theme driven photo albums that display pieces from their collection, which links consumers to their online retail store.

Change ), You are commenting using your Google account. Aritzia's optimism about the upcoming holiday season is tempered by recent increases in COVID-19 positive case rates and new government restrictions in some of its key markets, Hill cautioned.

Aritzia currently has 169,000 follows and 1053 posts. Women seemed to like what we were doing, so we grew. Retrieved September 26, 2014, from. Pinterest. Aritzia averages one post a day on their Facebook page. Retrieved September 26, 2014, from, Aritzia. (n.d.). This campaign was aimed at promoting their new fall collection by giving consumers an incentive to post photos wearing their favourite pieces from the collection. I also agree with your recommendation. Aritzia does have premium fabrics used in their products. Twitter. We and our partners will store and/or access information on your device through the use of cookies and similar technologies, to display personalised ads and content, for ad and content measurement, audience insights and product development. Aritzia was founded in 1984 by Vancouver based entrepreneur Brian Hill. Aritzia’s official Twitter handle, @ARITZIA, was created in November 2008 and has currently has 36.6 thousand followers. Instagram is a powerful social media platform for the retailer because it allows the company to connect with consumers via smartphone. Aritzia retail stores offer both exclusive and non-exclusive brands in their stores, and the products they offer are widely recognized for their high-quality materials. Studies have shown that consumers are much more receptive to information shared by peers as opposed to marketing that is directly targeted from business to consumer. To launch the Fall 2014 collection, Aritzia enlisted the help of well-known female fashion influencers including Actresses Jamie Chung, Anna Camp, Greta Lee, singer Tinashe and blogger Chriselle Lim (Kristin, L. 2014). Canada's Most-Read Online Retail Industry Publication. Aritzia is currently doing a great job in maximizing the effectiveness of their marketing efforts on various social media platforms. The company’s twitter handle is largely used to post photos of their collection, with 1,046 of their total tweets containing photos or videos. Retrieved September 26, 2014 from, Kristin, L. (2014). Aritzia is currently engaging with their customers through various social media platforms, including: Facebook, Twitter, Pinterest, Instagram, Company website, Soundcloud, and tumblr. When Brian Hill opened the first standalone boutique in 1984, the idea was simple: offer beautiful clothes in aspirational spaces with exceptional service. ( Log Out /  Aritzia’s most influential online influencers are women who wear the line, believe in the idea behind the brand, and post photos of themselves dressed in Aritzia pieces. Aritzia also uses the twitter account to engage their customers, often answering general customer inquiries from other twitter users, promoting upcoming sales, and tweeting about contests.

Tumblr. For a recent assignment for my Digital Marketing class, I was tasked with analyzing and assessing the social media strategy of an organization of my choice. (n.d.). And we've kept on growing ever since. Retrieved September 26, 2014, from, aritzia – Social Mention search. The company’s mission is to offer “beautifully designed clothes that are on-trend, high quality, and of good value” (Brian Hill, Aritzia CEO). © 2020 Retail Insider Media Ltd. All Rights Reserved. Change ), You are commenting using your Facebook account. Marketing Magazine.

The one recommendation I have is to bring back to life Aritzia’s tumblr page and start using it regularly to post pictures and write blogs about upcoming fashion and trends. The retailer signed a long-term lease in the ...[+] same area and plans to operate both stores. No part of any of the content of this website may be reproduced, distributed, modified, framed, cached, adapted or linked to, or made available in any form by any photographic, electronic, digital, mechanical, photostat, microfilm, xerography or other means, or incorporated into or used in any information storage and retrieval system, electronic or mechanical, without the prior written permission of Retail Insider Media Ltd. or the applicable third party copyright owner.

Aritzia could also enlist the help of popular Instagram and blogging fashion icons to write pieces that the retailer could feature on its tumblr page. (n.d.).

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