All Rights Reserved.Terms Plus, you'll always know which one is yours! © 2020 Free Returns 100% Satisfaction Guarantee Fast Shipping Thum is best known for creating the brand Ethos Water and leading the company as its president through its acquisition by Starbucks. Thum became consumed by the idea of creating a bottled water company that gave back to those in need of clean water; he then quit his job to pursue his plan. As of early 2019, the company operates over 30,000 locations worldwide. They launched operations as a bottled water company in August 2003, and also formed an organization called Ethos International to invest funds from the business in safe water programs. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc. PepsiCo has since expanded from its namesake product Pepsi to a broader range of food and beverage brands, the largest of which included an acquisition of Tropicana Products in 1998 and the Quaker Oats Company in 2001, which added the Gatorade brand to its portfolio.
Thums Up is a brand of cola in India. Ethos Water, a Starbucks subsidiary, is a brand of bottled water with a social mission of "helping children get clean water." [1], Thum recruited his business school classmate Jonathan Greenblatt to join Ethos in late 2002.

[4], Ethos water is manufactured by PepsiCo, & Safeway's Lucerne brand, [5] but unlike other Pepsi products, Ethos bottles do not contain recycled plastic.

The water problem was vast but subtle.

Crush mainly competes with Coca-Cola's Fanta. disp. Explicit fundraising or marketing is a no-no, so Jonathan researched the attendee list and created a tight networking plan during the three-day event.

Goes on and comes off with ease, sliding a microfiber towel. The idea became an obsession for Thum, and he wrote the business plan for Ethos, left McKinsey, and moved to New York in early 2002 to start the venture.
People always say hydration is key for a healthy body, but so is personality. [4], Ethos water is manufactured by PepsiCo, & Safeway's Lucerne brand,[5] but unlike other Pepsi products, Ethos bottles do not contain recycled plastic. My life changed entirely. I had no income for the next couple of years and lived off my savings. Ethos Water began in 2001 with the goal of helping children get clean water. and/or its affiliates. Nevertheless, as of at least 2009, Ethos, through the Starbucks Foundation, had granted more than $6 million, according to the company, to help support water, sanitation and hygiene education programs. Ethos® Bottled Water. "Ethos Bottled Water Quality Report For Safeway-Lucerne Foods Bottling Plant Merced, CA", "Starbucks struggles with reducing environmental impacts", "How Ethos Water Made Starbucks Thirsty for a Deal", "Starbucks' Ethos Water comes from drought-stricken California", "Starbucks moves Ethos water from California after droughtshaming". Peter Thum is an American entrepreneur and businessperson. My experience pricing and selling the product and building customer relationships became critical a few years later when I was launching Ethos. And as of today, our grants to organizations such as Mercy Corps and UNICEF hope to reach about 370,000 people gain access to safe water, sanitation, and hygiene education.. What does this mean for me?

[9] Currently, Premium Waters, Inc bottles Ethos Water from the Lafayette Spring in Lafayette Township.

Also, due to their agreement to not only provide access to clean water for villages but also to empower local residents to become part of the long-term solution. From workouts to office life, your water bottle can be a conversation starter or bonding experience. Signing up Whole Foods was an important step forward, but Ethos was still severely undercapitalized. The drinks consist of 70% fruit juice from concentrate, and 30% seltzer water.

From his new digs in the coffee giant's Seattle offices, Thum, 39, tells FSB how he got Ethos off the ground. The brand was founded in 1987. Thum, who was working as consultant for McKinsey & Company at the time, realized the potential to create a bottled water brand to raise awareness and funding for safe water programs. We were on the verge of starting consulting gigs to generate some cash when the annual technology, entertainment, and design conference in Monterey, Calif., gave us the break we needed. Since 1979 Resnick has been the chairman and president of The Wonderful Company. 045.597759 - Fax 045.597243 - REA 248227 - Reg.

One day I put my initial ideas for Ethos on a napkin: Develop a fashionable bottled-water brand that generates funds to finance water programs in developing countries, and make the social message on the bottle more compelling than the source of the water.

These NGOs used that money to help support water, sanitation and hygiene education programs in water-stressed African communities, according to Starbucks. We eventually decided to use our own capital to get Ethos off the ground. – The Huffington Post,, Clean Drinking Water For All: Ethos Water, Five Things to Know About Water Quality in Peru. Prior to heading ADL, Greenblatt served in the White House as Special Assistant to Barack Obama, and Director of the Office of Social Innovation and Civic Participation. I lured some consultant colleagues to participate by opening expensive bottles of Bordeaux wine. Our bottles started showing up in the tabloids. The logo is a red thumbs up.

Login or create an account to easily access your purchases, custom products, recently viewed items, and more! Discount does not apply to Bulk Orders, fulfillment products, or products that begin with 030. Continent-wide brands include Perrier and San Pellegrino. Thum recruited his business school classmate Jonathan Greenblatt to join Ethos in late 2002. Offer valid online at only, cannot be combined with any other coupons or promotions, and may change, be modified or cancelled at any time without notice.

The label boasts that for every bottle you buy, Starbucks donates 5cents to support programs to provide water- but only in countries where coffee is grown! The fact that we were first-time entrepreneurs didn't help either. Safeway is an American supermarket chain founded in April 1915 in American Falls, Idaho by Marion Barton Skaggs. The company was founded by Peter Thum, a former strategy consultant who dreamed of providing clean drinking water to Third World countries by … It is based in Stamford, Connecticut. With few tangible assets, Ethos couldn't get a bank loan, so we kept dipping into our personal savings.


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