--- A diverse coalition of civil rights, child welfare and health organizations is calling on the US Department of Agriculture (USDA) to protect children from junk food... --- Tapping into some strong trends such as protein, fiber and alternative grains, Kellogg’s has debuted its newest addition to the Special K Protein line, Honey... --- Breakfast cereal giant Kellogg’s has welcomed the reversal of a UK Advertising Standards Agency (ASA) junk food advert ban and called for the re-examination... --- Kellogg UK has announced the launch of its Better Starts Plan which it says, by the end of 2018, will overhaul its breakfast cereals to help people in Britain... --- Kellogg Company has entered into an agreement to acquire Chicago Bar Company LLC, maker of RXBAR, a line of clean-label protein bars made with whole food... Kellogg’s debuts gut-boosting cereal with prebiotics, probiotics and fiber, Kraft Heinz and Kellogg temporarily halt some child-focused ads during pandemic, Kellogg’s debuts new Special K Protein cereal flavor: Honey Almond Ancient Grains, Campaigners condemn ASA reversal of junk food advert ban for Kellogg’s product, Kellogg UK launches new Better Starts Plan to make breakfasts healthier, Kellogg to acquire up-and-coming US clean-label protein bar brand. --- Kellogg UK has announced the launch of its Better Starts Plan which it says, by the end of 2018, will overhaul its breakfast cereals to help people in Britain... Specifically, prebiotics are soluble, fermented fiber. 5th December 2019. Still, it’s a massively positive shift for the brand, showing that the company overall is heading in more wellness-focused direction.

Happy Inside, contains prebiotics, probiotics, and fiber—aka the holy trifecta of gut health. Read More, 21 Nov 2018 This expansion is illustrated when we look at the diverse areas where growth in new product development is taking place. CA Do Not Sell My Personal Information     Sitemap redirect. So consider it a pretty decent upgrade on your typical breakfast cereal.

It also said 32% of shoppers are more focused on their gut than other prominent health trends like wholegrain. If you found this article valuable, you may wish to receive our newsletters.

Bet you've never thought this much about your urinary tract. Remember how much of a win it was when you were a kid and your mom let you have Fruit Loops for breakfast?

in Grocery

Due to its strong prebiotic value, consumers are increasingly recognizing the health benefits that a fibrous diet can bring – beyond keeping you regular.

According to a recent survey commissioned by Kellogg and conducted online by The Harris Poll among over 2,000 US adults, while 29 percent of Americans say they know about probiotics, prebiotics are a mystery for the average American. HI! Happy Inside has 2.5 grams of prebiotics. The fastest growing area is baby & toddlers nutrition at +19 percent, while soft drinks have been heavily driven by the rise of products such as kombucha. “This new cereal provides a proactive real food solution to people who want to incorporate more prebiotics and probiotics into their diet.”. --- Breakfast cereal giant Kellogg’s has welcomed the reversal of a UK Advertising Standards Agency (ASA) junk food advert ban and called for the re-examination...

While dairy is still by far the largest category for digestive health claims, growth is very modest globally, with just 0.3 percent growth reported in terms of CAGR from 2012 to 2017. Happy Inside delivers 1 billion CFU live probiotics from active strains. Ask the supplier: How to make the most of crisps and snacks? $11.98. The launch comes at a time when interest in digestive health seems to only continue to grow. The new cereal comes in three flavors: Simply Strawberry, Bold Blueberry, and Coconut Crunch. Happy Inside delivers prebiotics, probiotics and fiber in an all-in-one cereal. There is growth in both of the key digestive health pillars. editorial@cnsmedia.com, 14 Jul 2020

By Éilis Cronin The launch follows the brand’s Happy Guts campaign in February 2019, which …

And for even more of a probiotic punch, why not sprinkle it over Greek yogurt? The range will consist of All-Bran Original Prebiotic and All-Bran Almond and Pumpkin Seed Prebiotic, available in 380g packs retailing at £2.99, and will be available from January 2020.

As a result, gut health is a top concern for many people. Kellogg's Special K Probiotics, Breakfast Cereal, Berries and Peaches, Low Fat, 10.5oz Box 4.6 out of 5 stars 1,236. To contact our editorial team please email us at © 2020 Well+Good LLC. (Though a rep from Kellogg’s says it will drop to 9 grams of sugar per serving next year.) Get it daily. “This new food gives us an opportunity to grow this historic brand and keep Kellogg’s at the heart of the gut health trend.”, Tagged with: all-bran cereal grocery Kellogg's.

I have read and agree to the Privacy Policy. Happy Inside.

The new wellness brand HI! Which is why it’s really exciting that the brand’s latest cereal embodies one of the biggest wellness trends in the past few years: probiotics. Happy Inside contains 8-9g of fiber pending variety. Happy Inside, available today at Costco. $2.99.

Fiber holds increasing potential for manufacturers as an ingredient that can be added to products to throw in an extra dash of health and satiety. Consumer research that we undertook in 2017 found that 1 in 5 US consumers are placing a high importance on fiber. Further bringing fiber into the spotlight, eight specific fibers were greenlighted by the US Food and Drug Administration (FDA) in a regulatory announcement earlier this year, meaning that the promoted fibers can be classified as “dietary fibers” on the upcoming Nutrition Facts Label. Subscribe now to our free newsletters to stay informed with the latest news, insights and trends from across the nutrition industry. According to Kellog’s, when prebiotics are paired with probiotics and fiber, a real food like HI!

Florence Kayll, Kellogg’s UKI brand activation manager, said: “With 26% of UK consumers claiming to they eat less fibre than they should, it is really important we educate our shoppers to understand the importance of having fibre in their diets. “HI!

Read More, 01 Dec 2017 All rights reserved. > Privacy & Cookie Policy I Agree. Please consider resizing your browser window. The range will consist of All-Bran Original Prebiotic and All-Bran Almond and Pumpkin Seed Prebiotic, available in 380g packs retailing at £2.99, and will be available from January 2020. HI! Kellogg’s focuses on gut health with prebiotic cereal, Brioche Pasquier launches Minions on-pack promotion, Hovis supports Marcus Rashford’s campaign to end child poverty, Country Choice responds to bread growth with new loaves, Quorn expands Deli range with Vegan Pepperoni, Ready brek gears up for autumn with TV advert, Coca-Cola reduces price point for 500ml price-marked bottles, Illegal tobacco on sale in more than 60% of Bolton c-stores, JTI finds, Lidl to increase hourly wages of 20,000 employees. Read More, 09 Oct 2017 “Our All-Bran range contains almost 40 per cent of the recommended daily allowance of fibre (11g). This is illustrated by new product activity. Released today in Costco, Amazon, and Boxed and expanding to other retailers in January, their latest cereal, HI! Start your day right with the perfect blend of sweetness and probiotics.

The downside: It has up to 12 grams of sugar per serving, depending on what flavor you choose, and it’s sweetened with cane sugar. --- A diverse coalition of civil rights, child welfare and health organizations is calling on the US Department of Agriculture (USDA) to protect children from junk food... Innova Market Insights data shows that the digestive health market is undergoing an NPD boom with innovation happening in a diverse range of categories. The current window is too small to properly display this website. NutritionInsight.com is the leading international publisher on food ingredients, nutritional advances and product development.

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